The tasting room with a fire going. The bookstore that doesn't mind if you stay two hours. The museum nobody on TripAdvisor mentions. Rain on a lake is one of the better problems to have.
Open-air outlet center right at Exit 20 with Coach, J.Crew, Nike, and Talbots among the anchors, plus Five Guys and Starbucks on site for a lunch break mid-shop. The rainy-day answer for a lake week that gets one bad-weather afternoon. EV charging and a children's play area take some of the friction out of a family stop.
Seven-screen movie theater on West Main Street with recliner seating and a full kitchen and bar built into the auditoriums — beer and a burger with the movie, not just popcorn. The attached GameLAB runs axe-throwing, an arcade, and comedy nights for a second stop after the credits roll. The rainy-day fallback once the outlets have already been done.